Search Knowledge Base Articles
Search Engine Optimization
There is a requirement to market your business online, not only through search engine optimization, but through many internet outlets. This can include: email marketing, Facebook, Twitter, and many other tools. Regardless of your target market, we can assist you with increasing your online visibility, conversions, and repeat traffic.
- Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keywords or keyword phrase. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
- Keywords don’t guarantee you’ll rank highly. Search engine optimization is vested in marketing. If you market your business and use your website as a tool, you’ll be more successful then just listing keywords and submitting to a search engine.
- Write a unique, descriptive meta description for every page. Within 160 characters you need to describe the topic of a page in a way that persuades people to click on your site instead of the other sites listed in the search results.
- Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
- Know your market. If you don’t know whom you’re marketing to, how do you create a marketing strategy online to gain further sales and/or leads. Prioritizing people is important.
- Business Consistency, affects your marketing, short term & long term outputs, popularity and, thus, your ranking.
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